Why "Narcissist" Became the Label We Can't Stop Using

Unpacking pop psychology's obsession with the term—and what's actually happening clinically
Open any social media app and scroll for a few minutes. You'll encounter content about narcissists: how to spot them, how to leave them, how to heal from them. The term has become cultural shorthand for anyone who's selfish, manipulative, or emotionally unavailable. Your difficult ex? Narcissist. Your controlling parent? Narcissist. Your self-absorbed coworker? Definitely a narcissist.



